I am pursuing a degree in Outdoor Product Design and Development, with a focus on creating and researching products that endure both functionally and emotionally. My approach centers on timeless aesthetics, purposeful innovation, and meaningful user connection, with the goal of reducing premature product obsolescence and inspiring mindful consumption.
My experience spans product development, consumer insights, sustainability, marketing, and brand strategy, integrating multiple disciplines grounded in research on circular design, consumer behavior, and design strategy. I apply this knowledge across outdoor products, graphic systems, and brand identities, developing solutions that perform at the highest level while minimizing environmental impact.
I believe thoughtful, well-executed work, whether through design, research, or strategy, can push boundaries, enhance experiences, and foster sustainable growth for brands, all while leaving a lasting positive impact on people and the planet.
About, Bailee Wenstrom
Born and raised in Northern California, I’ve always been drawn to the outdoors and have been an athlete my entire life. As an ultra runner, I find joy in pushing myself both physically and mentally, believing that true growth comes from embracing discomfort. Whether in the studio or on the trails, I’m always seeking to push my limits. My love for the outdoors fuels my adventures, where I find inspiration and balance in nature.