January 2024-Present
Sustainability Research
Keywords
Timeless Aesthetics, Consumer Behavior, Sustainability, Premature Obsolescence, User Experience, Aesthetics, CMF, Outdoor Product Industry
Focus
Iām leading a study, in collaboration with professors specializing in consumer behavior, psychology, and color and design research, exploring how timeless design can reduce premature product obsolescence in the outdoor industry. The goal of my research is to develop a framework that guides designers and brands in creating products that are emotionally durable, sustainable, and built to last, fostering longer lifecycles and more mindful consumption.